Washington Fly Fishing Club
The Washington Fly Fishing Club (WFFC), established in 1939, collaborated with WordPress Studio by Twelve23 to elevate its digital platforms dedicated to conservation efforts and youth programs. The objective was to create an engaging and informative online space to showcase the club's commitment to fisheries conservation and youth involvement.
Client Background
WFFC, a community of passionate fly fishing enthusiasts, has a strong commitment to healthy fisheries, conservation, and educating the next generation of fishermen. The club actively supports fisheries science, public policy involvement, and hands-on habitat work.
Project Goals
The project aimed to enhance the online representation of WFFC's conservation and youth programs by :
- Integrated the reCaptcha by BestWebSoft plugin for enhanced security.
- Protected WordPress forms from spam entries and malicious activities.
- Configured automatic updates for continuous security improvements.
Challenges
- WFFC faced the challenge of effectively communicating its extensive involvement in conservation activities and attracting young participants to its youth programs.
Your Solution
Conservation Activities :
- Designed a dedicated Conservation section to showcase WFFC's commitment to healthy fisheries.
- Provided detailed information on research funding, education initiatives, public policy involvement, and stewardship projects.
- Included a link to the International Fly Fishing Federation's Osprey e-Newsletter Conservation Articles to broaden the audience.
Youth Programs :
- Established a dedicated Youth Programs section to promote the benefits of fly fishing for young individuals.
- Emphasized the lifelong adventure, sportsmanship, and educational aspects associated with the sport.
- Provided information on club members offering instruction in fly fishing, fly tying, and rod building to young enthusiasts
Design and Development Process
- Collaborated closely with WFFC representatives to understand the specific goals and values of the conservation and youth programs.
- Developed a visually appealing design with clear navigation to ensure easy access to information.
- Implemented the sections using modern development practices to enhance user engagement.
Features and Functionalities
Conservation Activities
- Showcasing WFFC's research funding, education initiatives, public policy involvement, and stewardship projects.
Youth Programs Section
- Highlighting the benefits of fly fishing for young individuals, including instruction in fly fishing, fly tying, and rod building.
Results
- Increased awareness of WFFC's extensive involvement in conservation activities.
- Enhanced visibility of the club's commitment to educating and involving young individuals in fly fishing.
- Improved communication of the benefits and values associated with WFFC's conservation and youth programs.
Our happy clients
Visuals


Conclusion
The successful implementation of these enhancements has positioned WFFC as a leading advocate for fisheries conservation and youth involvement in fly fishing.
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